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Strategies for selling sign and display graphics

A critical step in successfully selling sign and display graphics is qualifying customer requirements and expectations. Utilizing NAPCO's recent research study, better identif... Read more

Delivering a positive customer experience for competitive differentiation

Keeping the customer satisfied through every phase of their journey with a product or brand—also known as maintaining a good customer experience—has been receiving an increase... Read more

Is your print production workflow optimized?

Optimizing production workflow plays a significant role in a printing business’s success, and taking steps to improve end-to-end processes, eliminate bottlenecks and improve e... Read more

Quality colour management: 5 Steps to increasing customer satisfaction

Meeting customers’ colour expectations requires more than simply installing a colour software package onto your print device. It begins in the design stage. While that design ... Read more

5 reasons to up your print shop’s social media presence now

Successful shop owners know that increasing their social media activity augments their shop’s online presence and keeps new clients coming in the door. Let’s explore 5 key rea... Read more

Are you delivering the best customer experience? Tips your print business should...

Printing used to be a much simpler business. The pace of communications was slower. There was more time for design and more time to print. In the heyday of the advertising boo... Read more

Create a mail moment with customer data

Start with the basic elements of what you know about the people on the receiving end of essential communication. Notice the word people because it is important. People want to... Read more

Hardware and software go hand-in-hand

Take your smart device. WOW! Critical device for both your business and your personal life. Perhaps it is your Waze app that has reduced your number of speeding tickets to zer... Read more

Today is cultural diversity day

May 21st marks the World Day for Cultural Diversity. The United Nations created this day to encourage dialogue about culture to “promote understanding between cultures an...