change for better
By: Daniel Newman, President and Founder of Broadsuite
With the proliferation of cloudmobile, and social, we are more capable than ever to connect and communicate in real-time.
However, with so many stimuli coming from various applications, connecting in real-time isn’t always easy. As the demand for virtual collaboration increases, we need to continue to invest in digital workplace solutions that allow companies and their globally dispersed business units, employees, and customers to connect seamlessly and securely, without limits on when, where, and with whom they are connecting over video.

Effective collaboration needs to be simpler

Ideally, video collaboration needs to be as simple as making a phone call, but the current complexity of video collaboration is the biggest challenge to this vision. While ad-hoc video conferencing is available with many enterprise video platforms, most still require users to dial-in, or use special security settings to join the conversation. These added steps are not as easy as they should be. For real-time video meetings to truly take off, users should be able to connect with a single click, as they do when sending a text, email, or making a call. While cloud technology has taken collaboration to a different level, where connecting anywhere and at any time is possible, users can’t reap the benefits of these developments until video technology is able to support them.

Security is paramount in video collaboration

While we’re shooting for simplicity in video meetings, it should not be our only concern. For instance, many consumer-grade video conferencing services have the promise of simplicity, such as FaceTime or Google Hangouts. These services are virtually hassle-free after signup. In fact, with the WebRTC integration, video-based browsers are soon going to make waves in the consumer video market. You might think these options are perfect for enterprise use, right? Wrong. These services lack an extremely crucial feature: enterprise-grade security. Enterprise collaboration often involves sharing confidential data and files, which requires users to have a tighter grip on security to avoid any data leakage or loss that puts them at risk for a breach. Consumer video services currently fail to meet these security standards.

Ideal video conferencing: A mix of simplicity and security

A peek at the present corporate landscape will tell you that video collaboration is being preferred over in-person meetings as a strategy to trim meeting costs as well as connect the scattered workforce in today’s hybrid and digital workplaces. In fact, many companies are combining video and off-site meetings to create a modern collaborative environment that maintains its human touch.
However, the ever-growing need to connect faster and through more secure means puts video service vendors under pressure to create better and simpler video platforms with enterprise-grade privacy controls. As a result, many video service providers are doing things differently to create better video experiences for enterprise users. The ability to click and connect with anyone, from anywhere, is the future of ad-hoc, real-time communications.

Connect people seamlessly and securely

Finding the right video conferencing technology, with a blend of simplicity and enterprise-grade security are critical factors in real-time collaboration. Easily connect your hybrid workforce and create an easy, secured and seamless virtual meeting experience with solutions that help bring your meetings to life. Explore Ricoh’s video conferencing solutions.